The pandemic has hit charity revenues hard so Alf Turner, the Aldershot based food brand, decided to help boost the fundraising for its nominated charity, Help for Heroes. Paul Turner the MD of Alf Turner Ltd. was inspired when one of his customers said that his Scotch eggs were “out of this world”, so Paul hatched a plan to see how high he was able to send a Dragon Egg – a fiery, spicy Scotch egg – into the stratosphere. The stratosphere is the second major layer of the Earth’s atmosphere which sits between 10km – 50km above its surface.
After a chance conversation Paul was introduced to a team of high-altitude scientists and engineers also based in Hampshire. This crack team from Prismatic Limited specialise in long endurance flights in the stratosphere and part of this work involves the launching of balloons to monitor weather conditions up to 20km or 70,00 feet from the earth’s surface.
The team gave up their spare time to bring this unique project to life and on Saturday June 5th, in the desert in New Mexico, one of the Alf Turner Dragon Eggs was secured to a high-altitude balloon and launched into space reaching 79,085 feet (approximately 24km) above the surface of the Earth. This is thought to be a World Record for the highest a Scotch egg has ever been.
Colonel David Tyler (Retd.) who leads the team of scientists said “As well as developing systems that will provide great value to the Armed Forces, the Prismatic team is delighted to support the work of Alf Turner and their fundraising for Help for Heroes.”
The Alf Turner Dragon Egg is available nationally in selected Waitrose, SPAR and ONE STOP stores (or check the store locator at www.alfturner.com for your local stockist) and for each product sold a donation is made to Help for Heroes. To date the Alf Turner brand has raised over £220,000 to support the charity.
The Alf Turner Brand is co-owned by Peter Jones from Dragons’ Den after the company gained secured investment on the programme in 2012. Mr Jones commented, “The pandemic has led to a dramatic decline in the revenue of Help for Heroes, so it’s great to see innovative ideas like this flight which raise awareness of the vital work carried out by the charity”.
Mark Elliott, Chief Advocacy Ambassador and one of the founders of Help for Heroes said, “I remember well all those years ago getting a call from Paul. He said he ran a small butcher’s shop in Aldershot and wanted ‘to do his bit’ in helping our wounded, sick and injured heroes. We were delighted to have his support and boy has he done ‘his bit’ in the last 10 years!
“The ‘can do’ spirit of A.Turner & Son (Alf Turner) reflects that of Help for Heroes, doing everything that is necessary to help wounded veterans wherever and whenever they need it. What an egg-citing challenge they took on for us. We hope it will create a stratospheric rise in its sales that will ultimately enable us to support more veterans and their families.”
Still pictures and a short video are available of the Dragon Egg’s near-space experience.
For these and more information on the event please contact:
Susan Perolls, Brand PR & Talent Manager at Help for Heroes:
Susan.email@example.com / 07483 044102
ABOUT HELP FOR HEROES: We believe those who serve our country deserve support when they’re wounded. Every day, men and women have to leave their career in the Armed Forces as a result of physical or psychological wounds. The charity helps them, and their families, to recover and get on with their lives. It has already supported more than 26,500 people and won’t stop until every wounded veteran gets the support they deserve. Visit www.helpforheroes.org.uk.